Recently, we published a blog post series here on Mastering ITOM which consisted of four posts to help you with your data center modernization projects: Recognizing the Signs, Things to Consider, Goals & Objectives, and Realizing the Benefits. We left off with the question, “How can my organization benefit from a modernization project?” and we want to show you a real live example of how one of our customers was able to benefit from a modernization project. Today, we will outline some issues Ocean Spray was experiencing across their manufacturing locations and draw out some objectives from this customer case study.
The Environment
Ocean Spray is an agricultural cooperative formed in 1930 and leading producer of canned and bottled juice drinks in North America. Today, the co-op consists of 650 cranberry growers and 10 0 Florida grapefruit growers, with gross sales of roughly $2.05 billion in fiscal 2010. Headquartered in Lakeville-Middleboro, Massachusetts, USA, Ocean Spray also has fruit receiving stations, processing and bottling plants throughout the United States and Canada and employs over 2,000 people worldwide.
The Issues
Nine separate and unique manufacturing locations presented a highly distributed and complex infrastructure that internal IT Operations teams had to support around the clock. ITOM managers were challenged to contain costs, optimize the workforce and align with IT business services, but system complexities led them to be reactive and dependent on third party support.
The Objectives
- Provide technical upgrades or replacement of foundation technology to help develop and optimize the IT Infrastructure;
- Release staff from monitoring consoles, reduce dependency and risk of manual intervention, automate escalations and decrease departmental overtime; and
- Fully automate the payroll process and deliver as a scheduling service to free up IT Operations’ time.
Stay tuned on for the second part of this customer case study: The Solutions.

Customer Case Study, Part 2: Modernizing Job Scheduling, IT Infrastructure and Workflow
The Solution
John Goodfellow is the Senior Manager of Systems & Operations at Ocean Spray who spearheaded this modernization initiative. In Phase 1 of this project, after evaluating several products, Ocean Spray selected ORSYP Dollar Universe to replace its existing legacy solution. Key attributes of the product which influenced this decision include:
According to Goodfellow, "no one looked at Job Scheduling as a platform for automation". With much of Goodfellow's staff tied to consoles, he evaluated any core infrastructure product and business process to identify process improvement and automation opportunities. In Phase 2 of this project, the company discovered that ORSYP Dollar Universe is more than just a job scheduler; it is also a platform to deliver end-to-end automation. Goodfellow and his team were able to improve the following key processes within only one month:
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